Let people sell.
AI does the rest.

Krenels is an engineering team for real estate agencies. We take the work that doesn't earn — off your reps and onto AI.

A sales rep's day, start to finish.

Scroll to follow the day

Reply to the lead

Answer the first enquiry

Handled by AI

Check availability

Search across every project

Handled by AI

Build the short-list

Match the client to options

Handled by AI

Run the meeting

Understand, advise and persuade

Human moment

Create the CRM record

Save every useful detail

Handled by AI

Run the viewing

Turn interest into intent

Human moment

Update stage and notes

Keep the company informed

Handled by AI

0 of 7 steps in the day.

5 of 7 can be handled by an AI agent.

Only two moments need a sales rep's judgement.

5 tasks handled by AI · 2 tasks stay with the sales rep. Let sales reps sell. We take care of everything else.

AI takes on the work your reps hate.

Every sale comes with essential operational work. It takes time and doesn’t directly generate revenue.
Krenels moves that work to AI agents and automations.

We usually start with sales, but can automate processes across other departments too.

What you spend today VS what you save with Krenels

Operating layerAnnual cost todayRemoved with Krenels

Support team · 2–4 people $60–120K $50–90K

Tools $25–30K $12–17K

Freelancers & contractors $12–24K $12–20K

Operating cost taken off the table ≈ $80–130K / year

A mid-size brokerage spends $80–130K a year on the work that never closes a deal — tools, freelancers, and 2–4 people on replies, catalog, proposals and CRM.

Krenels replaces that layer. ~$100K off the table, every year.

FUNNEL COMPARISON

Same leads.
A different outcome.

First, watch the process run on people. Then see what changes when agents carry the operational work.

On people

8 dealsreply in 5h · 92 of 100 lost

With agents

22 dealsreply in 8 sec · same 100 leads

Same 100 leads. Same brokers closing them.
The only thing that changed is tempo —

and tempo is 14 more deals.

Our cases

CASE 01

Real estate agency

International property sales

Client proposal / short-list

70 hours 20 minutes

Lead response / time to offer

Hours–days First reply in seconds · offer in ~5 min

Manual procurement classification

100% manual −20% manual work · $50–75K saved / year

Catalog freshness

Updated manually 1–2× a week Real-time · auto-synced

Marketing content

Assembled by hand 500 project story-updates / month · auto

CASE 02

Developer

Residential development

Lead response / time to offer

Hours–days First reply in seconds · offer in ~5 min

Dormant client base

1,200 clients never worked Auto-reactivation + cross-sell

Sales-funnel operations

55 steps · manual 71% fully handled by agents

55 operations mapped. 71% can be handled end-to-end by agents.

One proposal used to take 70 hours. Now it takes 20 minutes. Our single product saves $50–75K a year. That's before the deals you stop losing to slow replies.

How AI talks to leads and updates the CRM on its own

WHATSAPPMaya Lewis

Is the North Quay two-bedroom still available?

10:42

Yes. Are you buying to live in or invest — and when would you like to view?

10:42 ✓✓

Investment, around €850k. Thursday at 16:30 works for me.

10:43

Perfect — you’re booked for Thursday at 16:30. I’ll send the details now.

10:43 ✓✓

Write a message

✦

KRENELS AGENT

Waiting for a message

Connected to WhatsApp and CRM.

North Quay Investment €850k Thu · 16:30

Krenels CRM

CONTACT

Maya Lewis

Lead from WhatsApp

New lead

DEAL STAGEQualification

PROPERTYNot set

INTENTNot set

BUDGETNot set

MEETINGNot scheduled

One embedded team

We join your team to design, build and run the AI agents and automations your operation needs.

Product, engineering, DevOps and design
AI agents and automations built around your operations
New solutions plus ongoing support
Priorities set together as the work evolves

We discuss pricing on the call.

Discuss this option

Buying tools is already a $2k+ monthly decision. It still leaves the operating work undone.

Public list-price benchmark for a 20-person sales team. Taxes, usage, onboarding and implementation vary.

Sales CRMHubSpot Sales Hub Professional · 20 seats $1,800 / mo

Inbound automationDashly Marketing + AI bot · illustrative 20k visits ≈$423 / mo

AI seatsChatGPT Business · 20 annual seats $400 / mo

License stack Before integrations and someone to operate it ≈$2,623 / mo

FOR REAL ESTATE SALES TEAMS

Let your reps get back to selling.

We design and build the AI operating layer around your actual sales process.

Talk to Krenels

Krenels RU Get in touch

Let people sell.
AI does the rest.

Krenels is an engineering team for real estate agencies. We take the work that doesn't earn — off your reps and onto AI.

A sales rep's day, start to finish. 00 / 07

Reply to the lead

Answer the first enquiry

Handled by AI

Check availability

Search across every project

Handled by AI

Build the short-list

Match the client to options

Handled by AI

Run the meeting

Understand, advise and persuade

Human moment

Create the CRM record

Save every useful detail

Handled by AI

Run the viewing

Turn interest into intent

Human moment

Update stage and notes

Keep the company informed

Handled by AI

AI handles5 operational tasks

Reply to the lead
Check availability
Build the short-list
Create the CRM record
Update stage and notes

Sales rep2 human moments

Run the meeting
Run the viewing

Let sales reps sell. We take care of everything else.

AI takes on the work your reps hate.

Every sale comes with essential operational work. It takes time and doesn’t directly generate revenue.

Krenels moves that work to AI agents and automations.

We usually start with sales, but can automate processes across other departments too.

What you spend today VS what you save with Krenels

Support team · 2–4 people

Annual cost today$60–120K Removed with Krenels$50–90K

Tools

Annual cost today$25–30K Removed with Krenels$12–17K

Freelancers & contractors

Annual cost today$12–24K Removed with Krenels$12–20K

A mid-size brokerage spends $80–130K a year on the work that never closes a deal — tools, freelancers, and 2–4 people on replies, catalog, proposals and CRM.

Krenels replaces that layer. ~$100K off the table, every year.

Same leads.
A different outcome.

Watch the same 100 leads move through two different sales operations.

Inbound 100 100

waited 5h for a reply 8 sec

First reply 70 96

2 days to log the lead 30 sec

Qualified 45 82

4 days to build the offer 2 min

Offer sent 28 68

7 days to follow up 5 min

Follow-up 15 55

14 days, then cold same day

Deal 8 22

On people8 deals

With agents22 deals

Same 100 leads. Same brokers closing them.
The only thing that changed is tempo —

and tempo is 14 more deals.

Our cases

CASE 01

Real estate agency

International property sales

Client proposal / short-list

70 hours 20 minutes

Lead response / time to offer

Hours–days First reply in seconds · offer in ~5 min

Manual procurement classification

100% manual −20% manual work · $50–75K saved / year

Catalog freshness

Updated manually 1–2× a week Real-time · auto-synced

Marketing content

Assembled by hand 500 project story-updates / month · auto

CASE 02

Developer

Residential development

Lead response / time to offer

Hours–days First reply in seconds · offer in ~5 min

Dormant client base

1,200 clients never worked Auto-reactivation + cross-sell

Sales-funnel operations

55 steps · manual 71% fully handled by agents

55 operations mapped. 71% can be handled end-to-end by agents.

One proposal used to take 70 hours. Now it takes 20 minutes. Our single product saves $50–75K a year. That's before the deals you stop losing to slow replies.

How AI talks to leads and updates the CRM on its own

WHATSAPPMaya Lewis

Is the North Quay two-bedroom still available?10:42

Yes. Are you buying to live in or invest — and when would you like to view?10:42 ✓✓

Investment, around €850k. Thursday at 16:30 works for me.10:43

KRENELS AGENT

Coordinating the next action

Thursday at 16:30 is available

North QuayInvestment€850kThu · 16:30

Krenels CRMNorth Quay inquiry

•••

CONTACTMaya Lewis

Lead from WhatsApp

DEAL STAGEQualification

PROPERTYNorth Quay · 2 bed

INTENTInvestment

BUDGET€850,000

MEETINGThu · 16:30

WhatsAppLead understood

AI agentNext action set

CRMRecord updated

One embedded team

We join your team to design, build and run the AI agents and automations your operation needs.

Product, engineering, DevOps and design
AI agents and automations built around your operations
New solutions plus ongoing support
Priorities set together as the work evolves

We discuss pricing on the call.

Discuss this option

Buying tools is already a $2k+ monthly decision. It still leaves the operating work undone.

Public list-price benchmark for a 20-person sales team. Taxes, usage, onboarding and implementation vary.

Sales CRMHubSpot Sales Hub Professional · 20 seats $1,800 / mo

Inbound automationDashly Marketing + AI bot · illustrative 20k visits ≈$423 / mo

AI seatsChatGPT Business · 20 annual seats $400 / mo

License stackBefore integrations and someone to operate it ≈$2,623 / mo

FOR REAL ESTATE SALES TEAMS

Let your reps get back to selling.

We design and build the AI operating layer around your actual sales process.

Talk to Krenels